I love a great book cover. Regardless of a proverbial fairness, we all judge a book by its cover. Book cover designs are generally driven by the marketing department of a publishing house and for good reason. They are the first point of contact with a potential customer and have to sum up a lot in a few seconds. If a picture is worth a thousand words, then book covers work work even harder to sum up 60-100,000 words in one succinct image.
![bookcovers](https://dailyinkling.wordpress.com/wp-content/uploads/2014/06/bookcovers.jpg?w=560)
So what makes a great book cover? Your first question should be ‘What makes me pick up a book in a bookshop?’. I know this seems obvious, but analyse your decision; was it the colour? The picture? The type? Did it look like a similar book you read and enjoyed?
The last point is what the marketing department zeroes in on. Much of book cover design is based around genre and a style that instantly places the book in a category we understand. There’s also a lot of copycatting from successful books; when Da Vinci Code hit you may have noticed a shift in action-adventure covers to look more like Dan Brown’s books. This isn’t to trip you up and make you think you’re buying Dan Brown when you’re not, it’s basically saying to you from the publisher ‘You loved Da Vinci Code, we think you’ll love this too.’
But back to my first question; what makes a great cover design? For me, great book covers are ones that stand out, are unique and beautiful, while still giving the potential reader clues as to the story inside. In my opinion, really successful book covers do all these things and also add a little cleverness, a play on the title or themes of the book, something that makes you look for longer than those few precious seconds and entices you to pick up the book and turn it over to read the blurb.
Here are a few great covers and their designers.
Chip Kidd
![NothingifnotCritical_chip_kidd_02](https://dailyinkling.wordpress.com/wp-content/uploads/2014/06/nothingifnotcritical_chip_kidd_02.jpg?w=560)
In the world of book cover design, Chip Kidd is a rock star. He’s worked with top publishers, authors and art directors and produced an abundance of well-known and stunning covers. There are some great resources on his website; interviews and a video where he talks about the process of designing a book cover.
Two of my favourites of Chip Kidd’s designs are these two; Nothing If Not Critical and Mixing Messages. Both are great examples of covers that sum up the content of the book, appeal to their intended audience, are simple and clever.
![MixingMessages_ChipKidd](https://dailyinkling.wordpress.com/wp-content/uploads/2014/06/mixingmessages_chipkidd.jpg?w=560)
Gabriele Wilson
Gabriele Wilson works across a range of graphic projects, all of which are beautifully executed. It’s her covers I really feel are special though – the simplicity of image and beautiful type makes her style distinctive and successful. Resistance portrays more than a concept, it gives you that suffocating, restrictive feeling, the potential of being stretched to breaking point.
There’s something about the way Emily is standing on the second cover that suggests unconscious contemplation; and looking at it I do have the urge to procure some Victorian underwear and walk around the house scribbling poetry.
![secretlifeofed_GabrieleWilson](https://dailyinkling.wordpress.com/wp-content/uploads/2014/06/secretlifeofed_gabrielewilson.jpg?w=560)
Peter Mendelsund
Peter Mendelsund is another prolific designer, working at both Knopf Publishers and at Pantheon Books, with a swathe of great covers to his name. There’s a great interview with him on Fisk about how he got into cover design (Chip Kidd played a part).
It was hard to pick from his work the pieces I liked best – My Prizes has that same simplicity and cleverness of image I’ve loved in the other two designers. I love Dreams in a Time of War even more for its quirkyness – it suggests a time past and a playfulness, but with a sinister edge and hints of dictatorship. All of which is backed up in the title.
![Wa-Thiongo_PeterMendelsund](https://dailyinkling.wordpress.com/wp-content/uploads/2014/06/wa-thiongo_petermendelsund.jpg?w=560)
Jenny Grigg
And finally here’s a cover that made me want to buy this book, before I read the hype and before it won the Booker – there’s something about it that is so beautiful and intriguing. It says to me as a reader that this is history in beautiful portraiture, but with a twist.
Jenny Grigg has also designed lots of lovely covers, but The Luminaries image I feel has pervaded every book space, and yet I still love it. She gives a great interview in Meanjin, which includes a look at some of the working covers as part of her process.
![The-Luminaries](https://dailyinkling.wordpress.com/wp-content/uploads/2014/06/the-luminaries.jpg?w=560)
I could go on and on about cover design – these are such a small selection of the great work that is out there!
In the meantime, here are some links you might like to check out.
Links